The Macrocognitive Perspective

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MacroCognition LLC

3601 Connecticut Ave NW, #110,
Washington, DC 20008


Since the publication of “Seeing What Others Don't: The Remarkable Ways We Gain Insights” (2013), the science of insight has become a new area of interest for MacroCognition LLC. We are particularly interested in using insights to apply our other research.

Gary Klein, Ph.D., presents his ideas on insight on his Psychology Today blog. One of the primary tools for generating insights is MacroCognition's ShadowBox method which primes people for “Aha! moments”.

Selected Insight Publications:
Klein, Gary. (2013). Seeing What Others Don't: The Remarkable Ways We Gain Insights. 1st. New York, NY: Public Affairs.

Klein, G., & Jarosz, A. (2011). A naturalistic study of insight. Journal of Cognitive Engineering and Decision Making, 5(4), 335-351.

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